1 Walk in
Browse the districts, find a storefront you like, and step into a live show.
Open your Storefront and start selling live.
Create immersive live shopping experiences, connect with customers in real time, and turn every show into a new opportunity to grow your business.
1Apply to Join
Tell us about your brand, products, and the kind of live shopping experience you want to create.
2Build Your Storefront
Create a branded destination where shoppers can discover your products, upcoming shows, and previous live events.
3Prepare Your Show
Manage your inventory and prepare Auctions, Flash Sales, and Giveaways for your live events.
4Go Live and Sell
Show products in real time, answer questions, and let shoppers purchase without leaving the experience.
A platform for ambitious
brands and sellers.
Whether you’re growing an independent shop or building a new sales channel for an established brand, Storefront helps you create a more personal way to sell online.
Independent Sellers
Turn your expertise and personality into a storefront shoppers can return to.
Established Brands
Bring products, launches, and exclusive collections to life through interactive shopping experiences.
Retail Partners
Extend your existing retail presence with live, digital experiences built around real customer interaction.
A production division behind every seller.
We produce a featured show around your products with an expert seller who tells your story — and sell to the entire Storefront audience while you ship direct.
Go live without hosting.
We match your products with the right host and run the show — you drop-ship, we do the rest.
Turn overstock into a show.
Turn excess inventory into a live event that creates urgency and moves products faster.
Never sell alone.
From setup to showtime, our team is there to support you every step of the way.
Why open a Storefront?
Storefront gives brands and sellers a more personal way to present products, connect with shoppers, and create live experiences that support business growth.
Live shopping delivers more.
Real-time interaction gets more shoppers to buy — and increases how much they spend.
5–20%
Live shopping conversion
vs. ~2% traditional ecommerce
2%
Online store
5–20%
Live shopping
+20–50%
Higher order value
vs. traditional ecommerce
Online store$100
Live shopping$120$150
The tools you need to
run every show.
Plan your live events, organise products, engage shoppers, and follow performance from one connected seller experience.
Live Show Management
Create upcoming shows, prepare featured products, and manage the experience before you go live.
Products & Inventory
Keep your catalogue organised and select exactly what you want to feature in each show.
Real-Time Engagement
See shopper questions and reactions while keeping the conversation focused on your products.
Robust enough to scale. Simple enough to start.
Storefront is designed to support both carefully curated independent shops and established brands building more sophisticated live selling experiences.
A branded storefront that feels like your own- Flexible live show and product preparation
- A customer experience designed around trust
- Tools that can grow with your selling needs
A curated platform for quality sellers.
We’re building a trusted live shopping destination around thoughtful products, credible sellers, and high-quality customer experiences.
Tell Us About Your Business
Share information about your brand, products, audience, and current selling channels.
Application Review
Our team reviews every application to understand whether Storefront is the right fit.
Seller Onboarding
Approved sellers receive guidance on preparing their storefront, products, and first live show.
Open Your StorefrontLet’s build the future of live shopping together.
We’re open to conversations with brands, retail partners, creators, investors, and strategic collaborators interested in shaping a more interactive way to shop online.
Partner with Storefront
Whether you’re looking to bring your brand to live shopping, explore a strategic partnership, or learn more about our vision, we’d love to start a conversation.
Open Your StorefrontBuilders behind Storefront.
Live shopping experts on a mission to make commerce personal again. Built in New York City.
Jake Segal
Chief Executive OfficerHead of Storefront Studios NYC
Jonah Platovsky
Chief Operating Officer
Alexis DiRe
Chief Sales OfficerHead of Seller Acquisition
Anthony Pecchillo
Chief Technology Officer
Eugene Ovcharenko
Head of Product
Will Dufresne
Head of Storefront Studios West Coast
Ronny Platovsky
Strategic Partnerships
Mark Torr
Chief Financial Officer
Questions from sellers
Who can apply to sell on Storefront?
We welcome applications from independent sellers, established brands, and retail partners interested in creating high-quality live shopping experiences.
How does the application process work?
Tell us about your business, products, audience, and current selling channels. Our team reviews every application to understand whether Storefront is the right fit. Approved sellers receive guidance on preparing their storefront, products, and first live show.
Do I need professional streaming equipment?
Our production division can match your products with a host and run a show while you ship direct. For guidance on hosting your own shows and equipment, contact our team.
Can I manage products and live shows in one place?
Plan live events, organise products, engage shoppers, and follow performance from one connected seller experience.
Can established brands apply?
Yes. Storefront welcomes established brands, independent sellers, and retail partners interested in creating high-quality live shopping experiences.
When will Storefront be available to sellers?
Storefront opens soon. Open Your Storefront to hear about seller onboarding.
The doors open soon.
Whether you’re here to sell or here to shop, join the waitlist and be first through the door.
Grow Your Brand with
Live Commerce
Host live shopping events, showcase your products, and connect with customers in real time.
Open Your Storefront